Struggling to secure listings? Feel that your current strategies aren’t quite hitting the mark? It’s time to elevate your game with Listing Mastery!

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Next course starts

Monday September 11, 2023

Only six spots are open for this course to guarantee personalized attention to each participant’s business needs.


Why Learn from Julie Fairhurst?

Secure your future in the real estate industry.

  • Decades of Excellence: Immerse yourself in the knowledge of someone with over 30 years of award-winning experience in real estate.
  • Proven Track Record: Julie has assisted over 2,500 clients, ensuring they find their perfect homes and investments.
  • Prestigious Affiliations: Dive deep into the insights Julie garnered while working with some of the world’s most prestigious developers as a sales manager, excelling in sales and marketing for project sales.

Embrace the opportunity not just to learn but to thrive under Julie’s mentorship. Become an embodiment of real estate mastery, armed with techniques and strategies tested over decades.


Step into a realm of endless possibilities and profound success in real estate. Let Julie Fairhurst guide you to greatness.

Six Session Master Class (Meeting twice per week for three weeks)

In the competitive world of real estate, securing a listing is half the battle. This course is designed to transform real estate agents into masters of listing appointments. Through a blend of proven strategies, hands-on exercises, and expert insights, agents will learn how to effectively present their value proposition, overcome objections, and confidently secure more listings.

Course Modules:

Module 1: Laying the Groundwork

  • 1.1 Introduction to Listing Appointments
  • 1.2 Understanding the Seller’s Mindset
  • 1.3 The Power of Pre-Appointment Preparation

Module 2: Creating a Strong First Impression

  • 2.1 Appearance, Body Language, and Tone
  • 2.2 Effective Communication and Building Trust
  • 2.3 Tools and Materials to Bring

Module 3: Demonstrating Your Value

  • 3.1 Presenting Your Unique Selling Proposition (USP)
  • 3.2 Market Analysis & Pricing Strategy
  • 3.3 Showcasing Marketing and Sales Strategies

Module 4: Handling Objections and Concerns

  • 4.1 Common Seller Objections
  • 4.2 Proactive vs. Reactive Responses
  • 4.3 The Art of Persuasion and Negotiation

Module 5: Asking for the Business

  • 5.1 Transitioning from Presentation to Agreement
  • 5.2 Effective Closing Techniques
  • 5.3 Post-Appointment Follow-Up

Module 6: Continuous Improvement

  • 6.1 Gathering Feedback and Self-Reflection
  • 6.2 Staying Updated with Market Trends
  • 6.3 Leveraging Technology and Tools for Success


  • Expert Video Lectures: Gain insights from professionals who have been in the field and mastered the art of listing appointments.
  • Downloadable Resources: Access checklists, tips, and tools to aid you in the field.
  • Q & A Sessions: Share experiences, ask questions, and collaborate with peers and mentors.
  • Marketing Video: You will be interviewed by Julie to discuss your business and receive the marketing material for your use!
  • Receive a Copy of Julie’s Newest Book Powerful Persuasion: Unlocking the Five Key Strategies for Business Success
  • 1-1 Access: You have unlimited access to Julie for up to 30 days of the completion of the course to discuss any issues with your business.

Who Should Enroll:

  • New real estate agents looking to confidently secure their first listings.
  • Experienced agents aiming to refine their approach and secure a higher percentage of appointments and listings.
  • Brokers and real estate team leaders aiming to provide top-notch training to their agents.




    Not sure if the Listing Mastery Course is right for you? Schedule a free discovery call. 

    “I was always interested in real estate but thought working directly for developers would be a good fit for my lifestyle. I contacted Julie and with her knowledge of the industry, I was able to gain the insight and the tools needed to work in the world of project sales. Julie’s coaching was an imperative part of my extremely successful career working with developers selling multi-million-dollar housing projects.”

    – Marisa L.

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