Empowering Women’s Businesses to Soar
Stepping into the world of entrepreneurship takes courage, tenacity, and a spark of passion. But transforming that passion into profitability? That’s where I comes in. At the Julie Fairhurst Academy, I specialize in helping small businesses like yours flourish, scale, and truly make a mark.
Whether you’re looking to refine your strategy, explore new markets, optimize operations, or boost your sales, my tailored solutions are designed to propel you towards your goals. My commitment? To help you navigate the complexities of the business landscape, ensuring you not only grow but thrive.
So, if you’re driven by ambition and ready to amplify your profits, you’re in the right place. Together, let’s co-create a journey that transforms your vision into tangible success.
Welcome aboard. Let’s make business brilliance the standard, not the exception.
It all begins with your Complementary Business Audit
Unlock Your Business Potential: FREE Audit !
Are you harnessing the full power of your business? Whether you're just starting out or have been in the game for years, there's always room for refinement.
Introducing the Complimentary Business Audit a comprehensive dive into the very core of your enterprise.
Here's what you get:
- Brand Audit
- Marketing Audit
- Offer Audit
- Sales Audit
The purpose of a Business Audit is to provide a snapshot of your current business and to show where improvements can be made.
It can enable you to: - Evaluate how well your current business is performing - Identify areas for improvement - Ensure that a coherent brand image is being maintained - Assess its competitive position - Provide a platform for strategic decision-making - Inspire future marketing and development activities - Allows you to determine your position in the market and plan accordingly. Enables you to find out where your business is strong, and where it needs improvement.
Claim your FREE audit and let's elevate your business together!
Not Finding What You Need Here?
No problem at all! Let’s chat about your unique needs and customize a strategy just for you.
4-Week Business Persuasion Intensive ($400.00)
(Private 1 – 1 Four Week Program Starts When You Are Ready, Completes in Four Weeks)
A four-week business makeover program focusing on persuasion. For individuals and professionals who want to improve their influence and communication skills.
Do you feel “icky” about sales? It’s essential to note that sales, when done ethically and genuinely, can be a valuable service. Using persuasion, you can help guide customers to products and services that truly benefit them. You can educate, provide solutions to problems, and make the buying process smoother.
WHO CAN BENEFIT
*Anyone who wants a quick business make over using persuasion *If you struggle with content including your biography *Personal Coaches & Therapists *Small business start up *Real Estate Agents *Public Speakers & Trainers *Consultants *Entrepreneurs & Small Business Owners *Sales Professionals *Network Marketers & Social Sellers *Anyone who needs to sell a product or a service
Here’s what’s included in the
4-Week Business Persuasion Intensive
Program
WEEK ONE – THE BRANDING
A comprehensive makeover of your brand image, messaging, and marketing efforts. Keeping what has been working and adjusting what has not. The goal of a branding quadrant is to align your brand with your business objectives and your products or services.
Identifying your audience – Using storytelling to persuade
– Building credibility and trust -Tailoring your message to your audience – Influencing others in a business context – Use of emotions, a powerful tool for persuasion
WEEK TWO – THE MARKETING
The marketing quadrant will expand your marketing mix of product, price, and promotion to reach your target audience. Looking at your areas of strength and weakness in your marketing approach. Polishing up your marketing will include market research, advertising, public relations, and customer service and satisfaction.
Analyzing goals and objectives – Crafting Persuasive Messages – Utilizing the key principles of persuasion (such as social proof, scarcity, authority, liking, reciprocity, and consistency) – Developing your business persuasion plan of action
WEEK THREE – THE OFFER
An offer quadrant is a process of enhancing the effectiveness of an offer or promotion that you are using to attract customers. Evaluating and modifying your offers are meeting its intended objectives, such as driving sales, increasing customer loyalty, or generating leads.
Creating compelling arguments and using evidence – Addressing objections and overcoming resistance – Creating persuasive product descriptions and sales pitches – Building rapport and establishing trust
WEEK FOUR – THE SALE
The sales quadrant typically covers a wide range of areas, including sales strategies, customer relationships, sales forecasting, sales performance, pricing, and promotions. Identifying trends, patterns, and areas where sales performance could be improved.
Understanding customer needs and motivations – Using social proof and authority to persuade – Closing Techniques and Strategies – The power of three – Implementing urgency
Bonus Material
POWERFUL PERSUASION
Unlocking the Five Key Strategies for Business Success
“If they like you, relate to you, believe you, see you as an authority they will trust you. When they trust you, they will buy from you or engage in your services.” ~ Julie Fairhurst
It’s time to sell more and increase your profits! How are you going to do it?
Powerful Persuasion: Unlocking the Five Key Strategies for Business Success by Julie Fairhurst is an essential guide for anyone looking to improve their persuasive skills in the business world.
Whether you are trying to win over a client or sell your products or services, Julie is a Certified Master Persuader with over 30 years of award-winning experience in sales, marketing, and promotion will help you achieve your goals.
Using persuasion, you can gain influence and build winning relationships with your customers and clients. It’s about presenting your product or services and a positive, persuasive light. Helping your clients and customers to see your services or products clearly and making the sales process clear and easy for them to navigate. Making it easier for them to make their decision to buy from you or use your services.
In today’s digital world, when we don’t interact with people in person, online elements using persuasion are essential in building and running a successful business. If you come across using these strategies, you can make your business thrive.
Your Business Story is the best marketing asset you can use to create raving fans for your services and products.
Your Business Story is the best marketing asset you can use to create raving fans for your services and products.
Not sure if this is right for you?
Schedule a free, no obligation discovery call. Let’s chat!
“Julie is compassionate, supportive, and loving. Her approach and direction in compiling this book truly reflected that. Her unwavering encouragement gave me the confidence to write my story. She helped me see past my doubt and to realize the importance of telling my story.”
^Writing Your Business Story ($299.00)
(This is a 1 – 1 Program, Starting When You Are Ready, Allowing Six Weeks To Complete)
Your Business Story Matters
Writing your business story is an invaluable step for a myriad of reasons.
Here’s why it’s crucial:
- Humanizes Your Business: People resonate more with stories than facts or statistics. Sharing your journey creates an emotional connection with your audience, making your business more relatable and memorable.
- Differentiating You from Competitors: Your story sets you apart in a market saturated with similar products or services. It’s a unique value proposition that can’t be replicated.
- Builds Trust: Transparency about your origins, challenges, and victories establishes credibility and engenders trust among your audience.
- Provides Context: Your story explains why you’re in business, your motivations, and what drives you. This can align closely with the values and needs of your potential customers, making them more likely to choose you over another.
- Creates Brand Loyalty: People who feel connected to your story and journey are likelier to become loyal advocates and customers.
- Inspires and Motivates: Your story can inspire others, particularly if it involves overcoming adversity or achieving what seemed impossible. This motivational aspect can attract talent to your company and create a positive brand association.
- Guides Your Business Decisions: Revisiting your story can help in decision-making processes, ensuring that you remain true to your initial vision and values.
- Enhances Marketing and PR: A compelling story can be a foundational tool for your marketing and public relations efforts, giving journalists, influencers, and marketers a deeper, more engaging angle to present your business.
- Attracts Investment: Investors are drawn to more than just numbers. A solid business story can convey passion, vision, and potential, making investors more confident in supporting your endeavors.
- Strengthens Company Culture: Sharing your business story with employees and stakeholders can instill a sense of purpose, pride, and belonging, fortifying the internal culture and drive.
Your business story is not just a narrative; it’s a strategic asset that can foster connections, drive loyalty, and pave the way for continued growth and success.
About Julie
Julie Fairhurst is a sales strategist & mentor, an award-winning sales professional with over 30 years of experience.
Through 1:1 coaching, books, online training, and speaking engagements, Julie helps passionate, business people become the successful entrepreneur they always dreamed of being!
Free Discovery Call
Ready to get your sales on track for success? Schedule a free discovery call today!