Why People Say Yes: The Hidden Power of Being Liked
Julie Fairhurst
11/16/20251 min read


Here’s the truth we all know but rarely admit out loud:
People say yes for a thousand different reasons…
But the easiest, yes, the fastest, most confident, yes, goes to the person they like.
Not the one with the fanciest website.
Not the one shouting the loudest online.
Not the one who bends over backwards trying to be perfect.
The yes goes to the human who feels real.
The Likeability Factor Isn’t Fluff: It’s Influence
When people like you, they naturally trust you.
When they trust you, they listen to you.
And when they listen, saying yes becomes effortless.
But here’s the twist:
Likeability has nothing to do with being sugary sweet, agreeable, or performing some polished version of yourself.
It’s about resonance.
Vulnerability.
Warmth.
And the courage to stop hiding behind “professional” masks.
Likeability Comes From Story
When you share your story, not the staged one, but the truth-touched one, people lean closer.
They see themselves in your struggle, your grit, your rise.
And suddenly you’re not just a business owner…
You’re a person worth knowing, following, hiring, or learning from.
Want More Yeses? Stop Trying So Hard.
Stop aiming for perfection.
Perfect is boring.
Perfect is forgettable.
Perfect doesn’t move hearts.
Connection moves hearts.
Honesty moves hearts.
Your story moves hearts.
Show your humanity.
Speak from your strength and your scars.
Let people feel who you are, not just what you do.
Because in business and in life, the magic is simple:
People don’t say yes to the best.
They say yes to the person they like.
So give them someone unforgettable to like.
Give them you.
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