Women and Business: We Are Not Waiting to Be Chosen Anymore

There is something powerful happening in business right now, and women can feel it.

Julie Fairhurst

4/12/20263 min read

Women are building, buying, leading, hiring, and creating businesses at a scale that cannot be ignored.

In the United States, women own more than 12 million businesses and employ more than 10.7 million workers.

In Canada, women-owned private-sector businesses now account for just over 1 in 5 businesses, reaching 20.9% in the third quarter of 2025 and 20.6% in the first quarter of 2026.

That matters.

For far too long, women were expected to bring the ideas but wait for the invitation. Bring the talent, but stay humble. Bring the vision, but let someone else hold the mic, the title, or the cheque. That era is cracking.

Globally, women now hold an average of 42.9% of senior economic leadership positions, according to the World Economic Forum. In the mid-market, women hold 33.5% of senior management roles worldwide. That is progress, yes, but it also tells the truth: women are rising, and the system is still catching up. Grant Thornton says that at the current pace, parity in senior management will not be reached until 2053.

So let’s say it plainly.

Women are not “starting to show up” in business. We have always had the ideas. We have always had the instincts. We have always had the work ethic. What is changing now is that more women are claiming ownership, taking leadership, and staying in the room long enough to shape what happens next. And that changes everything.

When women own businesses, they do not just create income. They create options. They create jobs. They create flexibility for their families. They create visibility for other women watching from the sidelines, wondering if they are allowed to want more. The numbers coming out of Canada show that women-owned businesses have steadily grown as a share of the private sector, and that is more than a statistic. That is a cultural shift.

Still, let’s not pretend the story is finished and tied up with a cute pink bow.

Women continue to be underestimated in business. We are still questioned differently. Funded differently. Judged differently. Praised for being “likable” where men are praised for being visionary. Expected to be polished, patient, prepared, profitable, and somehow never too direct. The numbers show progress, but progress is not the same as equality. The leadership gap remains real, and the pipeline to power is still uneven.

But here is the beautiful part: women are building anyway. We are building brands anyway. Wealth anyway. Influence anyway. Legacy anyway.

We are building from kitchen tables, coffee shops, boardrooms, spare bedrooms, storefronts, and laptops, balanced between school pickups and hard conversations. Some women are launching after divorce. Some after burnout. Some after grief. Some, after finally realizing they are tired of making everybody else’s dream profitable.

That is not luck. That is power.

And perhaps the most important shift of all is this: more women are no longer waiting for permission to call themselves leaders. They are not shrinking their voice to make the room comfortable. They are not pretending their emotional intelligence is a weakness. They are using intuition, strategy, resilience, and lived experience as business strengths because that is exactly what they are.

The future of business does have a female voice. And she is done whispering.

Final Thought

If you are a woman with a story, a skill, and a strategy, do not dismiss what you carry.

The market does not only need more noise. It needs more truth. More courage. More women who are willing to lead, create, and build in a way that reflects who they are.

Women in business are not a trend. We are a force. And the numbers are finally starting to catch up.

Sources

U.S. Small Business Administration Office of Advocacy; Statistics Canada; World Economic Forum; Grant Thornton.