STAGE ONE OF THE SIGRID JOURNEY
SIGNATURE STORY LEADERSHIP™
Turn What You Have Lived Into a Message That Matters
A four-week live experience for women who are ready to recognize the value of their lived experience, clarify what they stand for, and communicate their message with confidence.
Your story is not only about what happened to you.
It is also about what you learned, the strengths you developed, and the woman you became because of it.
Inside Signature Story Leadership™, you will uncover the wisdom within your experiences and turn it into a clear leadership message that builds trust, establishes authority, and moves people to act.
You Have More Authority Than You Realize
You may have spent years working, raising a family, navigating change, building a business, surviving difficult seasons, or helping others through challenges you once faced yourself. You have learned things that cannot be taught in a textbook.
Yet when someone asks what makes you different, who you help, or why your work matters, you may struggle to explain it.
You know you have something valuable to offer.
You simply have not found the words for it yet.
That is where Signature Story Leadership™ begins.
This program will help you look beyond the events of your life and recognize the wisdom, strengths and leadership that emerged from them.
Because your experience becomes authority when you understand what it taught you.
Your Story Does Not Have to Be Dramatic to Be Powerful
You do not need to have climbed a mountain, built a million-dollar company or risen from the ashes wearing perfect lipstick.
Your story may be found in:
The career that taught you how to solve difficult problems
The divorce that helped you discover your independence
The years you spent caring for other people
The business you built through trial and determination
The loss that deepened your compassion
The season when you had to begin again
The moment you finally stopped abandoning yourself
The knowledge you have gathered through decades of living
The event is only one part of your story.
The value is found in what it taught you, and how that wisdom can now help someone else.
This Is More Than Storytelling
Signature Story Leadership™ is not about sharing your entire life with strangers.
It is not therapy, public confession or reopening every painful chapter.
It is about choosing the experiences that support your message and using them with purpose.
You will learn how to tell enough of your story to create connection without feeling that you must tell everything.
Your story becomes a bridge between what you know and the woman who needs to hear it.
What Will Change?
By the end of this four-week journey, you will have greater clarity about:
The experiences that shaped you
The wisdom and strengths you developed
The message you want to become known for
The women you are most qualified to help
How your story connects to your work or business
What to share, and what can remain private
How to communicate your message with confidence
How to use your story in conversations, content, interviews, and presentations
You will leave with a clear leadership message and several versions of your signature story that you can begin using immediately.
WEEK ONE: DISCOVER THE WISDOM WITHIN YOUR STORY
Before you can communicate your value, you must recognize it.
During Week One, you will look beyond what happened and uncover what your experiences taught you.
You will identify:
A meaningful experience or chapter of your life
Three strengths you developed through it
A talent or ability that emerged
The truth you now understand
The woman who could benefit from what you learned
By the End of This Week:You will begin seeing your history as a source of wisdom and authority, not simply a collection of things that happened to you.
WEEK TWO: CLARIFY THE MESSAGE YOU ARE HERE TO SHARE
A story becomes powerful when it has a purpose.
During Week Two, you will connect your experience to the person you want to help and the change you want to create.
You will clarify:
Who needs your message
What she may be experiencing
What you understand that she needs to hear
How your lived experience supports your credibility
The central message you want people to remember
By the End of This Week: You will create a clear leadership message that connects your story, your audience and the work you are here to do.
WEEK THREE: BUILD YOUR SIGNATURE STORY
You do not need to tell your whole life story.
You need to tell the right story, with the right details, for the right reason.
During Week Three, you will use a guided six-part framework to shape a meaningful signature story.
You will learn how to:
Open with purpose
Select the details that matter
Create emotional connection
Identify the turning point
Communicate the lesson
Lead naturally into your message
By the End of This Week: You will create a 600–800-word or three-to-five-minute draft of your signature story.
What Is Included
Four live weekly group sessions
75–90 minutes of live teaching and guidance each week
Guided workbook exercises
Practical weekly assignments
Approximately 60–90 minutes of independent work each week
Opportunities for group sharing and feedback
A completed leadership message
Three usable versions of your signature story
A personal plan for bringing your story into your work
This is a guided experience, not another course you purchase, download, and forget somewhere beside the meditation app.
You will be supported as you turn reflection into clarity, and clarity into action.
This journey may be right for you if:
You know you have valuable experience but struggle to explain its importance
You are building a business, practice, program, book or body of work
You want to connect your personal story to your professional message
You are entering a new chapter and want greater clarity about your direction
You feel invisible or overlooked despite years of knowledge and experience
You want to speak, write, teach, coach or lead with greater confidence
You are tired of sounding like everyone else in your field
You are ready to stop hiding behind credentials and allow people to understand the woman behind the work
You do not need to be an experienced writer or speaker. You only need to be willing to look at what you have lived through a new lens.
This Is Where the SIGRID Journey Begins
Before you can sell your work confidently, you must understand its value.
Before you can become visible, you must know what you want to be known for.
Signature Story Leadership™ gives you that foundation. It is Stage One of the SIGRID journey:
Recognize your wisdom. Clarify your message. Lead with your story.
From here, you can continue into:
Stage Two: Sales Influence & Revenue
Learn to communicate your value, lead confident sales conversations, and invite the yes.
Stage Three: Media Presence & Authority
Learn to become seen, heard, and recognized as a credible voice in your field.
But every powerful journey needs a place to begin.This is yours.
Meet Your Guide - Julie Fairhurst
I know what it feels like to have a life filled with lessons but not recognize their value right away.
I grew up in a family that survived on welfare. I stood in food-bank lines and learned early how shame can make a woman feel smaller than she is.
I also learned that where you begin does not determine where you are capable of going.
I built a 34-year career in sales, marketing, and promotion; served approximately 3,000 clients; became a number-one salesperson; and trained and led other salespeople.
Today, as the founder of Women Like Me Media, I have helped hundreds of women share their voices, published more than 350 true-life stories through 35+ collaborative books, and hosted more than 400 interviews.
My story is not powerful simply because of what happened to me. It is powerful because I learned how to use it to lead.
Now I want to help you do the same for you.
You have already done the living.
You have gathered the lessons.
You have become the woman who knows something another woman may desperately need.
Now it is time to recognize that wisdom, put language around it, and allow it to become part of how you lead.
Your story does not need to remain behind you. It can help show you, and others, what comes next.
Trust Your Voice. Recognize Your Value. Lead With Your Story.
SIGNATURE STORY LEADERSHIP™
Four-Week Live Program - $399 CAD
Over four guided weeks, you will uncover the wisdom within your lived experience and turn it into a clear leadership message that builds trust, establishes authority, and moves people to act.
Your program includes:
Four live weekly group sessions
75–90 minutes of teaching and guidance each week
Guided workbook exercises
Practical weekly assignments
Opportunities for group sharing and feedback
A clear leadership message
A 30-second version of your signature story
A 90-second version of your signature story
A three-to-five-minute signature story
A plan for using your story in your business, content, and leadership
Next program begins: TBD
Live online sessions
TBD Pacific Time (Vancouver)
Live online through Zoom
Recordings available to registered participants.
Investment: $399 CAD
OPTIONAL AUTHORITY UPGRADE
Turn Your Signature Story Into a Book
Your story does not have to end when the program does.
Turn your message into a beautifully designed Signature Story Authority Book of up to 50 pages, complete with a custom front and back cover.
Use your book to:
Give prospective clients a meaningful introduction to you
Strengthen your credibility and professional authority
Bring to speaking engagements, workshops and networking events
Share with podcast hosts, media contacts and potential partners
Introduce your message, services and business
Create a lasting piece of your story and legacy
You will receive professionally designed, publication-ready paperback files. Your final written content must be submitted according to the provided guidelines.
Choose Your Investment
Signature Story Leadership™: $399 CAD
Signature Story Authority Book Add-On: $249 CAD
Program + Authority Book Bundle: $599 CAD
Save $49 when you choose both.
Optional Amazon KDP Setup: $99 CAD
Your story can do more than inspire.
It can introduce you, establish your authority, and continue speaking for your business when you are not in the room.
(Printing costs, printed copies, substantial editing, additional pages, and extra revisions are not included.)
WEEK FOUR: LEAD WITH YOUR STORY
Your story becomes powerful when you use it with purpose. In Week Four, you will learn how to share your Signature Story with confidence and connect it naturally to the work you do, or the work you feel called to create.
You will learn how to:
Introduce yourself and your work with greater confidence
Share your story without oversharing or feeling exposed
Connect your lived experience to the people you want to help
Use your message in conversations, content, speaking, and business
Create a clear invitation that moves people toward action
By the End of This Week: You will leave with a completed Signature Story, a clear leadership message, and the confidence to say: This is who I am, this is what I stand for, and this is how I can help.