She has lived. She has learned. She has earned wisdom, strength, and experience, but somewhere along the way, she may have forgotten just how powerful she is.
The SIGRID Woman is not a perfect woman.
Thank goodness. She would be exhausting.
She is a woman who has decided to stop hiding what she knows, underestimating what she brings, and waiting for someone else to give her permission to lead.
She knows that her story has value.
She communicates with confidence and grace.
She sells because she believes in what she offers.
She allows herself to be seen, heard, and chosen.
The SIGRID Woman is not someone you need to find.
She is already within you, and now it is time to call her forward.
OWN YOUR STORY. LEAD THE SALE. CLAIM YOUR VISIBILITY.
SIGRID represents six qualities a woman can bring into her message, business, and leadership.
S — STORY
Your story is more than a record of what happened to you.
It holds the lessons you learned, the wisdom you earned and the reason you care so deeply about the work you do.
When you understand your story, you stop describing what you do and begin communicating why it matters.
I — INFLUENCE
Influence is not control.
It is your ability to build trust, communicate value and help another person recognize what is possible.
The SIGRID Woman uses influence ethically. She does not pressure people. She leads them toward a clear and confident decision.
G — GRACE
Grace is not weakness, silence, or endless people-pleasing.
Grace is strength with humanity.
It allows you to listen, connect, and lead without abandoning your values or yourself.
R — REVENUE
Revenue is not something a woman should feel guilty for wanting.
It allows you to grow your business, support your family, create opportunities and extend the reach of your work.
The SIGRID Woman understands that receiving fair payment is part of building something sustainable.
I — INVITATION
Selling does not have to feel like chasing, convincing or cornering someone near the virtual refreshments table.
A clear offer is an invitation.
You show someone what is possible, explain how you can help, and confidently invite her to take the next step.
D — DIRECTION
A powerful woman knows where she is going.
She may adjust the route. She may learn as she grows. But she no longer hands the steering wheel to fear, self-doubt, or the opinions of people who were never headed where she wants to go.
Direction turns experience into action and intention into leadership.
Women are surrounded by messages telling us how we should look, speak, sell, lead, and succeed.
Be confident — but not intimidating.
Be ambitious — but not too ambitious.
Share your story — but do not make anyone uncomfortable.
Sell your work — but do not talk about money.
Frankly, it is enough to make a woman want to hide under her desk with a coffee and a cookie.
SIGRID gives us another model. She reminds us that we can lead with both strength and compassion.
We can be feminine and formidable.
We can care deeply and still charge appropriately.
We can speak clearly without becoming harsh.
We can be visible without performing.
We can invite the sale without sacrificing our integrity.
When you are uncertain, ask yourself: What would the SIGRID Woman do next?
Would she shrink — or speak?
Would she apologize — or communicate her value?
Would she keep waiting — or extend the invitation?
SIGRID is not a mask you wear. She is a way to reconnect with the woman you are becoming.
The Journey of the SIGRID Woman
The SIGRID Woman journey brings together three essential elements:
STORY • SALES • VISIBILITY
Your story opens the door.
Your ability to sell creates opportunity.
Your visibility allows the right people to find, trust, and choose you.
Each stage of the SIGRID journey builds upon the one before it, helping you recognize your value, communicate it with confidence, and become known for the difference you are here to make.
Stage One:
Discover Your Authority
Signature Story Leadership™
Stage Three:
Claim Your Visibility
Media Presence & Authority
Stage Two:
Communicate Your Value
Sales Influence & Revenue
Which Part of SIGRID Do You Need Most?
Perhaps you have a story but have not yet discovered the message within it.
Perhaps you have a valuable offer but become uncomfortable when it is time to sell.
Perhaps you are ready to become more visible but don't know what to say or where you belong.
You do not have to master everything at once. Start where you are.
Choose the stage of the journey that addresses the place where you feel most uncertain, or move through all three to build your complete foundation of story, sales, and visibility.
Because becoming the SIGRID Woman is not about transforming into somebody else. It is about becoming more fully, confidently, and visibly yourself.
About Julie Fairhurst
Julie Fairhurst is a story, sales and visibility strategist, publisher, podcast host and founder of Women Like Me Media.
Her work is grounded in more than theory.
After growing up in a family that relied on welfare and standing in food-bank lines, Julie went on to build a successful 34-year career in sales, marketing and promotion. She served approximately 3,000 clients, became a number one salesperson year after year, trained and led other salespeople, and developed a deep understanding of ethical influence and human connection.
She has since helped hundreds of women share their voices, published more than 350 true-life stories through 35+ collaborative books, and hosted more than 400 interviews.
Julie helps women turn what they have lived and learned into powerful stories, confident sales conversations, and meaningful visibility, so they can become seen, heard, and chosen.
The SIGRID Woman Is Ready
She is done being the best-kept secret in her business.
She is ready to trust her voice.
She is ready to claim her value.
She is ready to take her place.
The only question is: Are you ready to let her lead?
Where Are You in Your SIGRID Journey?
You do not have to master everything at once. Choose the stage that reflects where you are now and where you are ready to grow.
Stage One - I need clarity about my message. Discover the value in what you have lived and turn it into a message that builds trust and authority.
Stage Two - I need confidence selling my offer. Learn to communicate your value, lead confident sales conversations, and invite the yes without pressure.
Stage Three - I am ready to become more visible. Strengthen your presence, share your expertise, and become seen, heard, and remembered.
Not sure where to begin? - Begin with Signature Story Leadership™. When you understand your story, message, and value, selling becomes clearer, and visibility becomes far more powerful.